Bogotá’s Tourism Observatory

The Bogotá’s Tourism Observatory is part of the Bogotá’s Tourism Office (Destination Management Office – DMO), a public establishment of the district order, attached to the District Secretariat for Economic Development (SDDE), which aims to implement policies, plans, and programs for the promotion of tourism and the positioning of the city as a sustainable tourist destination. At the top administrative level is the Mayor’s Office of Bogotá. There is no administrative level lower than the Tourism Observatory.

MISSION

The main goal of the Bogotá’s Tourism Observatory is to develop, produce and analyze the statistical and non-statistical operations required for the tourism sector in Bogotá, through the systematization, research, and dissemination of information; safeguarding the reliability, consistency, and timeliness of the results obtained, for planning and decision making aimed at the economic and sustainable development of the city’s tourism industry in coordination with the local, regional, national and international levels.

Current Monitoring Processes

The Bogota’s Tourism Observatory has a long history and experience in monitoring tourism information, consolidating its sources of information, being the most outstanding the Bogota Travelers Research, which from the collection in air and land terminals has managed to consolidate information on tourist flows in an uninterrupted series since 2010 through publications involving travel characteristics associated with the trip, origin of tourists, the reason for travel, gender, age, travel group, educational level, occupation, transport used, place of accommodation, tourist expenditure, expenditure distribution, overnight stays, and activities conducted during the stay. Likewise, the Observatory has ventured into the analysis of spatial information through the mapping of tourism scenarios, as well as the different tourism service providers in the city. Recently, the use of dashboard tools has allowed a better presentation and visualization of the information produced and the use of techniques such as Web Scraping.

DID YOU KNOW…

The study conducted by the Bogotá’s Tourism Observatory in 2021 “Tourism and Poverty: Contribution of Tourism to Poverty Reduction” found from an econometric analysis, a cointegration between tourism development and the reduction of the poverty index. These results show how an improvement in tourism development, in terms of increased tourist arrivals, tourism spending, investments, and employment, among others, can have important multiplier effects on the reduction of the poverty index.

The result of the model shows that, if tourism GDP in the city of Bogotá increases by 1%, the city’s poverty index would decrease by 3.36%, ceteris paribus, a higher contribution than the one obtained with the GDP of financial and insurance activities (IDT, 2021).

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