Following one of the core objectives of the UNWTO INSTO Network to improve understanding, collaboration and communication between destinations, the Tourism and Events Observatory of the City of São Paulo (OTE) finished its last knowledge-sharing effort of the year 2017 with a visit to the Capital of Sergipe, Aracaju (Brazil), sharing experiences and information regarding the regular measurement of tourism impacts at the local level. On this occasion, OTE was invited to speak to tourism trade entities, hoteliers and government representatives in order to encourage cooperation among all stakeholders for the systematic application of monitoring, evaluation and information management techniques, which allow for the regular exchange and production of data, supporting the sustainable development of tourism.