Thompson Okanagan Sustainable Tourism Observatory

Member since

2019

Hosted by

Thompson Okanagan
Tourism Association
(TOTA)

Monitoring area

Thompson Okanagan region

The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society governed by the BC Societies Act.Governed by an elected Board of Directors representing business and community tourism interests throughout the region. One of five regional tourism organizations in British Columbia that work under the Super, Natural British Columbia brand, and whose mandate includes destination development and marketing.

FACTS & FIGURES

MISSION

“Our mission is to stimulate ongoing sustainable growth in the value of tourism through innovative leadership in promoting unique experiences and inspiring creative collaboration”

Current Monitoring Processes

The Thompson Okanagan Tourism Association monitors a wide range of sustainable tourism indicators from within the region. Monitoring is done using both primary and secondary research undertaken directly by TOTA as well as through various government and non-government stakeholders from whom TOTA receives and then analyzes their data..

KEY MONITORING AREAS

  • Local satisfaction with tourism
  • Destination economic benefits
  • Employment, HR/labour
  • Seasonality
  • Energy management practices
  • Water management practices
  • Waste management practices
  • Carrying capacity
  • Climate change and increased weather-related events
  • Intra-regional connectivity
  • Indigenous products, experiences and community impacts
  • Land use (cross industry)
  • Sustainable tourism practices
  • Universal Inclusivity

DID YOU KNOW…

Indigenous tourism has a strong potential for expansion and there is a clear interest from First Nations participants in the planning process to play a lead role. The Okanagan Valley’s history is intrinsically linked to the Indigenous peoples who have made the area their home for thousands of years. Indigenous Nations in the Thompson Okanagan tourism region belong to the Interior Salish peoples, comprising the Secwepmec, Nlaka’pamux and Syilx Nations.

RESOURCES

CONTACT

ELLEN WALKER-MATTHEWS

Chief Executive Officer

Thompson Okanagan Tourism Association

email: ceo@totabc.com

Website TOTA