The Tourism and Events Observatory
City of São Paulo (OTE)

Member since

2016

Hosted by

São Paulo
Tourism Authority
(SPTuris)

Monitoring area

City of São Paulo

OTE is the research and market intelligence department of São Paulo Turismo (SPTuris, tourism and events municipal company).
It was created in 2005 and is a tool a tool to assist in the search for tourism data that will help in the decisions of its managers in order to provide favorable conditions for sustainable progress of the sector.

The OTE is a pioneer in data collection and analysis for the tourism in Brazil. After the collection, analysis and compilation of data, these are arranged in graphical reports in a clear and easily understandable way, and subsequently made available to the interested public, promoting sustainable tourism development in the city.

GENERAL INFORMATION

1,521 km2

of municipal area

12 million

municipal population

VISITORS

14.9 million

Total arrivals 2016

2.5 million

Arrivals of inboud visitors 2016

12.4 million

Arrivals of domestic visitors 2016

ACCOMMODATION*

* Hotels and similar establishments

410

Establishments

42.000

Rooms

OTHERS

3 to 4 days

average stays of tourists

455

thousand jobs

SEE LATEST FACTS AND FIGURES

MISSION

The main objective of OTE is to analyze the tourism behavior and the events segment in São Paulo.

“We believe that everything can be measured, that sustainable tourism is the key for a successful destination, that credibility is our greatest asset, that knowledge empowers businesses”

OTE’s STRUCTURE

Given its importance for the progress of the activities of the city’s Tourism Authority (SPTuris), OTE is integrated into its Communications and Research Office. Through this integrated approach, the Observatory is closely connected with the other departments within SPTuris as well as other departments of the city hall and the tourist market and events that are interested in accessing the data. OTE’s team consists of three staff members in total.

DID YOU KNOW…

Awarded by the Ministry of Tourism in 2010 and 2014 as one of the four best regional tourism development practices in the whole of Brazil, OTE became a reference in carrying out survey and statistical studies in the sector. Inspired the creation of Tourism Observatories in several Brazilian destinations, as Rio de Janeiro, Florianópolis, Ilhabela, Londrina, São Luís, among other destinations in the country that have already approached SPTuris to know better the structure of OTE, among them Mato Grosso, Distrito Federal, Paraná and Roraima.

RESOURCES

CONTACT

FABIO MONTANHEIRO

Coordinator – Tourism and Events Observatory

Telephone: +55 11 2226 0626

www.spturis.com | www.cidadedesaopaulo.com