Center of Intelligence of Tourism Economics in the State of São Paulo

(CITE)

Member since

2022

Hosted by

São Paulo State Travel and Tourism Secretariat

Monitoring area

State of São Paulo, Brasil
(9 cities)

CITE is the observatory of studies and research of the São Paulo State Secretariat of Tourism (SETUR-SP), directly at the Secretary Office, due to its importance for the progress of the activities on data, research and tourism indicators analysis of the official tourism authority of the São Paulo state. It was created in 2019 as part of the contract with the Investment Promotion Agency of The State of São Paulo (InvestSP) with the aim of periodically analyzing the behavior of São Paulo State Tourism segment as well as tourism sustainability. The Observatory provides information to all Secretariat departments, such as Tourism Projects Coordination, Events Coordination, Communications Office and Marketing Office.

FACTS & FIGURES

MISSION

To establish an unprecedented and fundamental structure for the São Paulo State Travel and Tourism Secretariat with the main objective of offering rich information and support to touristic municipalities as well as tourism enterprises and educational institutions. The goal is to provide data and studies which will help with decision making and sustainability actions for regional tourism.

Current Monitoring Processes

CITE was created, as its name suggests, for monitoring tourism economic data However, over the years, the initiative has also expanded its field of action to indicators of sustainability of the activity, which together with data on GDP, revenue and average spending of tourists begins to compose more complex tourist movement indices, ensuring an evolution methodology in the actions and adapting them to the eleven INSTO key issue areas.

KEY MONITORING AREAS

Accessibility
Climate Action
Destination Economic Benefit
Employment
Tourism Seasonality
Energy and Water Management
Governance
Solid Waste Management
Local Satisfaction with Tourism

DID YOU KNOW…

that within two hours by bus or car in the State of São Paolo, one can go from the largest South American metropolis to the beaches of clear water, decorated with green landscapes, walk through the rainforests or venture safely through caves, valleys and waterfalls. It is worth mentioning the Alto Ribeira Touristic State Park (PETAR), considered one of the most important Conservation Units in the world, holds most of the preserved Atlantic Forest in Brazil, with hundreds of birds species and over 300 caves, many of them easily accessible and safe.