Tourism Observatory of the Canary Islands

Member since


Hosted by

Ministry of Tourism, Industry and
Commerce of the Canary Islands

Monitoring area

Canary Islands, Spain

The management of the Tourism Observatory of the Canary Islands resides in the Vice Ministry of Tourism of the Canary Islands. There is an advisory board on which its four pillars are represented: Vice Ministry of Tourism of the Canary Islands, Promotur (Canary Islands Tourism Marketing), Institute of Statistics, and two public universities, the University of La Laguna and the University of Las Palmas de Gran Canaria.



The Tourism Observatory of the Canary Islands is an instrument to support the monitoring and analysis of tourism, to improve the quality of decision-making processes in the tourism sector of the Canary Island Archipelago on its way to sustainable development.

Current Monitoring Processes

The Tourism Observatory of the Canary Islands is guided by the Tourism Council of the Canary Islands, an existing body where the regional and island tourism administrations, the main municipalities along with representatives of private firms and organizations, design the main tourism guidelines for tourism policy. The observatory is structured in several work areas to promote its efficacy: strategy, economy and business, social affairs and environmental issues. This structure is flexible and dynamic to adapt to changes in the needs of the sector.


  • LocalĀ  satisfaction with tourism and local well-being
    Labor skills, entrepreneurship and employment
    Destination innovation, economic impacts and benefits
    Tourism seasonality
    Tourism products, culture, leisure and tourist satisfaction
    Digitalization, knowledge and smart tourism
    Energy management
    Water and wastewater management
    Solid waste management
    Climate change impacts and mitigation
    Governance and the territorial scale of analysis and policies
    Air transport connectivity and intermediation
    Overtourism, vacation homes and mass tourism
    Maturity of the destination and renovation
    Natural capital supporting tourism, protected areas and fragile ecosystems
    Universal accessibility and inclusivity


Almost half the territory of the Canary Islands (46.74%) corresponds to natural protected areas. The biodiversity of the islands is very rich sharing with the Portuguese island of Madeira the greatest concentration of endemism in Europe. The Canary Islands have more the 4,000 endemic species, which means approximately one endemism per two km2 of surface area. In total, there are more than 17,000 terrestrial and marine species, which place the archipelago among the 15 richest biodiversity regions on the planet. For this reason, the Canary Islands are internationally recognized as a hotspot of world biodiversity (Biodiversity Data Bank of the Canary Islands).




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