Barcelona Tourism Observatory
Member since
2022
Hosted by
Observatori del Turisme a Barcelona:
ciutat i regió (OTB)
Monitoring area
Barcelona City
Barcelona Region
Destination Barcelona
Observatori del Turisme a Barcelona: ciutat i regió (OTB) is part of the Destination Management and Marketing Organization (DMMO), which is an ecosystem composed by Barcelona City Council, Barcelona Provincial Council, Barcelona Chamber of Commerce and Turisme de Barcelona.
FACTS & FIGURES
MISSION
Promoting the city and the region of Barcelona as in international reference in the area of sustainable tourism observation, as well as sharing knowledge to monitor it intelligently and transversely with the rest of the productive sectors in order to increase their competitiveness and citizens’ quality of life by contributing to the sustainability of tourism in all of its dimensions.
Current Monitoring Processes
OTB monitors tourism activity indicators in the areas of tourist offer, tourist demand, infrastructures, tourists profile, tourist satisfaction, tourist expense, citizens’ opinion, meetings tourism, international positioning, visitors to places of interest and basic sustainable information. The Observatory is leading and coordinating the Sustainable Tourism Indicators System Program, that has been started by Diputació de Barcelona and Barcelona city council together with Universitat de Barcelona.
KEY MONITORING AREAS
Accessibility
Air pollution
Climate change and tourism
Controlling noise levels
Destination economic impact
Employment
Energy and water management
Governance
Local satisfaction with tourism
Marketing for sustainable tourism
Mobility
Providing variety of experiences
Public safety
Sustainable and environmental management policies and practices at tourism businesses
Tourism seasonality
Tourist satisfaction
Tourist security
DID YOU KNOW…
In 2016, Destination Barcelona won one of the top prizes at the ETIS and Accessible Tourism Awards for its “Tourism for All” approach.
RESOURCES
